Monthly Archives: December 2014

10X Principle

I recently read a book titled: “How Google Works” and came across the “10x principle” that Google apparently follows.   The idea is quite simple, elegant and powerful: to be successful in any field, do it 10x better than anybody else.   In the book, “Zero to One”, author Peter Thiel (co-founder of PayPal) also touches upon the “10x principle.”   This is how I interpret the differences between the 10x principles between the Google Book and Peter Thiel’s book.   At Google, employees are always encouraged to think of making “10x improvements” to an idea (thinking big) rather than just aiming for mediocre and incremental improvements.   In “Zero to One”, Peter Thiel says that entrepreneurs and businesses succeed by being 10x better than their competition and creating a monopoly in their industry.   If I want to be successful in...

Photography According To My Philosophy And a Little Help From My Friends

I hope you read all of it.   Just because someone has an expensive camera doesn’t mean that they’re a good photographer. Always shoot in RAW. Always. Prime lenses help you learn to be a better photographer. Photo editing is an art in itself Go outside and shoot photos rather than spending hours a day on photography forums. Capture the beauty in the mundane and you have a winning photograph. Film isn’t better than digital. Digital isn’t better than film. There is no “magic” camera or lens. Better lenses don’t give you better photos. Spend less time looking at other people’s work and more time shooting your own. Don’t take your DSLR to parties. Being a photographer is sexy. Making your photos b/w doesn’t automatically make them “artsy” People will always discredit your work if you tell them you “Photoshop” your images. Rather, tell them that...

Inspiration

Inspiration; it's precious stuff. There's no telling where you may stumble across it. In Dublin earlier this year, I expected to tap into a rich source at a photo exhibition but a bookshop in Dublin was where it really hit me between the eyes in the form of Sebastio Salgado's Genesis book. As soon as I saw the cover I was inspired and knew I had to add it to burgeoning library of coffee table photography books. Salgado is an inspiration and a reminder if any were needed of the power of black and white. Ever since occasionally I've been in a monochromatic frame of mind, hence the black and white image in this post. Thence I came straight back from Dublin and turned my attention to the editing and...

Favourite Castle

Ross Castle. The contrast between the ethereal cyan light and the castle gives this scene an incredible sense of otherworldly presence. I had been told that sunset was the best time to photograph this location but for some reason I felt to try for a sunrise shot. It was very dark when I first arrived. All I could see were the craggy outlines of the castle. But then, as the sun began to touch the sky with light, the clouds were suddenly painted with a beautiful cyan radiance. It was so unusual for a sunrise. I watched the scene evolve in front of me. All I had to do was click the shutter.   Favourite Castle...